Brian joins GSA following more than 20 years with Unite Students, where he most recently served as Group Investment Director. During his tenure, he played a key role in delivering sustained portfolio growth and value creation across multiple market cycles.

In his new role, Brian will lead the strategic asset management of GSA’s UK and European portfolios, overseeing asset repositioning, refurbishment, and operational performance across c.22,000 beds in five countries. He will report to Richard Fisher, Head of Portfolio Management, Europe.

Richard Fisher commented:

“Brian’s appointment reflects GSA’s European growth ambitions and reinforces our position as a business that has the experience and expertise to both identify and execute on opportunities where others can’t. Brian’s proven track record within the sector, analytical rigour, commercial acumen, and leadership experience will play a vital role as we enter our next phase of growth. I am delighted to welcome him to the team.”

Brian Lloyd-Jones added:

“GSA has consistently pioneered the sector across multiple markets and remains a business that challenges convention and leads with conviction. I’m excited to join the team at such a pivotal moment, as we seek to unlock further value within an already exceptional portfolio and deliver long-term, sustainable growth.”

GSA expanded into France last year, with the acquisition of a portfolio of 3,700 beds across five cities in partnership with Nuveen Real Estate, one of the largest real estate investment managers in the world, on behalf of its parent company TIAA. The company has also recently entered the Italian market with a development-led strategy that will help tackle the chronic shortage of suitable accommodation for students in the country.